Opportunity expand to other countries What is Topgolf Source Topgolf Management

Opportunity expand to other countries what is topgolf

This preview shows page 5 - 14 out of 14 pages.

Opportunity – expand to other countries
Image of page 5
What is Topgolf? Source: Topgolf Management
Image of page 6
Why South Africa? Rich golf history Median age of 29 with 50% of population falling between 10-39 (Statistics South Africa, 2016) Climate Johannesburg has highest average salary in SA of R447,857 (Statistics South Africa, 2011)
Image of page 7
Current Sport Market Expanding sport market 52% of Africa’s golf supply is located in SA (R&A, 2019) Most found in Gauteng
Image of page 8
Competitor analysis Source: Topgolf Management
Image of page 9
Price Comparison Gold Reef City (amusement park) - £10 Tennis court rent (1h) - £8 Nu Metro Cinema - £4.50
Image of page 10
Target Market Source: Topgolf
Image of page 11
Financial Forecast Company worth £1.6b (Indap, 2016) £13.9m to build and establish a facility (Smith, 2018) Topgolf venues make £15m revenue per year (Indap, 2016) 50% of this from food and drink sales 90% of 1 st timers return (Smith, 2018) 0 5 10 15 20 25 6.1 17.3 17.6 21.5 21.9 Annual Attendance (mil) Topgolf vs Major League Sports Attendance Source: Topgolf Management and ESPN
Image of page 12
References Statistics South Africa. (2016) Community Survey 2016 Retrieved 04/11/2019, from Pretoria: Statistics South Africa Statistics South Africa. (2011) Census 2011 Statistical Release – P0301.4. Retrieved 04/11/2019, from Pretoria: Statistics South Africa R&A. (2019) Golf Around the World . Retrieved 04/11/2019, from The R&A Smith, A. (2018, 14/04/2018). How Much Does it Cost to Start a TopGolf Franchise? Retrieved 04/11/2019, from Indap, S. (2016) Topgolf targets expansions beyond the green. Retrieved 04/11/2019, from - 00fb33bdf038
Image of page 13
Any Questions?
Image of page 14

You've reached the end of your free preview.

Want to read all 14 pages?

  • Winter '20
  • A N Other
  • 2010s, Johannesburg

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes