A statement of an organizations purpose and operating philosophy that is

A statement of an organizations purpose and operating

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A statement of an organization’s purpose and operating philosophy that is oriented aroundoCustomeroMarketingoCompetition
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oLong-term resultsCorporate ObjectivesStatement of a company’s overall goals; used to evaluation the (in)effectiveness of a company’s strategic planQuantitative and qualitativeCorporate Strategy FactorsMarketing strengthsDegree of competitionFinancial resourcesResearch and development capabilitiesManagement commitment levelMarketing PlanningAnalyze market opportunitiesDeveloping marketing strategiesPlanning & implementing marketing programsManaging marketing programsMarketing Planning and Control ProcessCorporate objectives an strategiesMarketing planImplementationEvaluation and controlCorrective actionRevise objectivesModify strategiesimplementationIllustration of Marketing Plan Modelcorporate planmarketing planomarketing backgroundomarketing planmarketing communications planMarket BackgroundExternal InfluencesMarket AnalysisoMarket size and growthoRegional marketsoMarket segment analysisoSeasonal analysisCompetitor AnalysisoMarket share trends
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oMarketing strategy assessmentTarget Market AnalysisoConsumer dataoConsumer behaviourProduct (Brand) AnalysisoSales volume trendsoMarket share trendsoDistribution oMarketing communicationsoNew product activity SWOT Analysis SWOT AnalysisStrengths & WeaknessesoInternalocontrollableOpportunities & Threats oExternal ouncontrollableExternal Influenceseconomic trendssocial and demographic trendstechnology trendsregulatory trendsMarketing Planpositioning strategyopositioning: selling concept that motivates purchase, or the image that marketers desire a brand to have in the mind of consumersoposition strategy statement: has a direct impact on the nature of the message delivered to the consumertarget market profileodemographic profileopsychographic profileogeographic profileobehaviour response marketing objectivesostatements that identify what a product will accomplish in a one-year periodousually expressed in terms of sales, market share, and profitoquantitative and qualitative marketing strategiesoplans of action that show how the various elements of the marketing mix will be used to satisfy target market needsmarketing execution (tactics)
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oprogram details drawn directly from the marketing strategy to identifywhat programs will be implementedhow much they will costwhat the timing will be who will be responsible budget and financial summaryoshows financial implications of activities o
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