Question 8 0 out of 1 pointsAccording to the social technographics of Forrester Research, _____ areconsumers who read online information but do not join groups or post anywhere. Selected Answer: inactivesAnswers: inactivescreatorsspectatorsjoinersconversationalist Question 9 1 out of 1 points_____ are an innovative digital marketing tool to personalize web pages, alert users to the latest company information, and spread awareness of the company's products. PodcastsQuestion 10
1 out of 1 points According to the social technographics of Forrester Research, _____ arepeople who comment on blogs or post ratings and reviews. Question 11 1 out of 1 points_____, in the context of digital communication, refers to the ability of customers to express their needs and wants directly to the firm in response to its marketing communications. Question 12 1 out of 1 points Which of the following statements is true of blogs?
Selected Answer: They allow users to post whatever they like about a company or its products.Answers: They are not even read by half of the Internet users.They cannot be spread across the Internet.They allow users to post content consisting of only 140 characters.They allow users to post whatever they like about a company or its products.They lack the potential to increase sales even if they contain positive reviews about products. Question 13 0 out of 1 points Which of the following protects intellectual property? Section 123 Question 14 1 out of 1 points_____ is a virtual peer-to-peer currency that can be used to make a payment via smartphone.
Question 15 1 out of 1 pointsWhy should critics be a primary component in a company's digital marketing strategy?
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- Fall '16
- carey winset
- Business, Balance Sheet