Which type of differentiation is used to gain competitive advantage through the

Which type of differentiation is used to gain

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9.Which type of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage, expertise and performance? Channel differentiation 10.Which difficult to achieve positioning strategy attemps to deliver the winning value proposition? More for lessChapter 8 Quizz 1. Product is a key element in company’s market offering which may at one extreme consist of pure tangible goods or at the other extreme pure services. 2. Product planners must design the actual product and also find ways to augment it in order to create the bundle of benefits that will create the most customer value. 3. 2 ways that a company can obtain new products new-product development and acquisition . 4.After concept testing a firm would engage in which stage in developing and marketing a new product? Marketing strategy development 5.Stage of new- product development will management most likely estimate minimum and maximum sales to access the range of risk in lauching a new product? Business analysis 6.Under what circumstances might it be wise for a company to invest in a test market?
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