B select two methods to report and two ways to

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B. Select two methods to report and two ways to measure the effectiveness of your direct marketing activities. (4 marks)
C. Identify three marketing team members and assign them with responsibilities to your direct marketing activities. What will they be reporting to the marketing manager in relation to direct marketing activities’ results? (3 marks)
4. Knowledge Evidence Research and explain the answers to the questions below. A. Outline one key provision for the following that may affect aspects of business operations in conducting direct marketing activities. (3 marks)
Marketing Research - Assessment Task 2 v3 Last updated on 11/06/2019 Page 7
Codes of practice: ADMA (Association for data-driven marketing and advertising): Comply with all relevant regulatory provisions relating to the collection and use of data. National Standards: Bait advertising, Misleading & deceptive conduct, Privacy Act 1988 and Spam regulations 2004. B. Outline organisational policies and procedures. Research one company’s policies and procedures in conducting direct marketing activities. (3 marks) The below is the Policies and Procedures of Roxy Australia. - Marketing and loyalty program: We may use your personal information to contact you for certain marketing and advertising purposes, including, without limitation, to inform you about offers, contests or surveys which may be of interest to you and to display content and advertising on or off the Sites which may be of relevance to you. These communications may be sent in various forms, including mail, text message and email, in accordance with applicable marketing laws, such as the Spam Act 2003 (Cth). If you indicate a preference for a method of communication, we will endeavour to use that method whenever practical to do so. In addition, at any time you may opt-out of receiving marketing communications from us by contacting us (using the details in the ‘Contacting us’ section below) or by using opt-out facilities provided in the marketing communications. We will then ensure that your name is removed from our marketing distribution lists. We also use your personal information to administer our loyalty program, the Boardriders Club, if you choose to join this program in any of our stores or through our Sites. Marketing Research - Assessment Task 2 v3 Last updated on 11/06/2019 Page 8

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