When a company offers consumers the ability to make

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98. When a company offers consumers the ability to make purchases via a smart phone, this is known as: A. m- commer ce. B. smart retailing. C. cell selling. D. e-tailing. E. channel expansion. 99. Chandra owns a pet sitting service. He recently paid a web developer to build a special version of his company website for use on smart phones. Customers will now be able to easily place orders for pet sitting on their cell phones. This is an example of:
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100. Johan owns an oil-change business called Oil Only. He changes oil in cars--and that is all he does. What kind of retail business is this? 101. What is the primary function of a stock keeping unit (SKU)? 102. Bertone's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog, and also to sell its products online. Bertone's is adopting: A. a multichannel strategy. B. exclusive distribution. C. selective distribution. D. an extreme value strategy. E. a service retailing philosophy. 103. In the United States, companies using email marketing must provide a way for individuals to __________ email lists; in the European Union, companies may send email only to those individuals who chose to __________ email lists.
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104. Bertone's Office Supplies has large stores that resemble warehouse environments, with racks stocked from floor to ceiling with different types of office supplies. Their assortment of office supplies is the largest in town, and their prices are low. Bertone's is a(n): 105. Carol's Studio, which offers zumba dance classes for all ages, located in a shopping mall is known as a(n):
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  • Fall '12
  • Chris
  • d., E., Multichannel Marketing

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Christopher Reinemann
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