Particulars Numbers percentage
1-6 Months 0 0 6-12 Months 0 0 1-2 Years 4 13.3333333 2-4 Years 9 30 4-6 Years 11 36.6666667 More than six years 6 20 Total 30 100 13.33 30 36.67 20 Working with castrol for 1-6 Months 6-12 Months 1-2 Years 2-4 Years 4-6 Years More than six years More than 56 percent of dealers have been working with Castrol India limited for more than four years out of which 20 percent have been working for more than 6 years. It shows the relationship of Castrol with its dealers and it also shows the goodwill of Castrol in the market (Betul City). It shows that how effectively Castrol has been dealing with its dealers so they have been working with Castrol for so many years. 2. Promotional offer awareness Particular s Number percentag e Yes 30 100
No 0 0 Total 30 100 100 Yes no Out of 30 dealers taken by researcher, all the 30 are aware about new offers given by Castrol India limited. It indicates that distributor of that area has given all the details of his dealers to company and as a result of that all those dealers have been informed about new offers by company. It shows the transparency in communication system of Castrol India Limited. 3. How did you know about new offers?
source of information numbers percentag e Message from company(A) 4 13.33 sales executives(B) 0 0 Other dealer© 0 0 Both A and B 26 86.67 Total 30 100 13.33 86.67 Source of information Message from company(A) sales executives(B) Other dealer© Both A and B This data shows that first of all dealers were informed by company itself (100%). Then out of 30 dealers 26 were informed by sales executive of distributor about all necessary information about new offers. The data also shows that there is little lack of transparency in communication from distributor’s side what he should improve.
4. I am satisfied with new offers given by Castrol India Limited Particulars Numbers Percentage Strongly disagree 0 0 Somewhat disagree 5 16.67 Neither agree nor disagree 6 20 Somewhat agree 15 50 Strongly agree 4 13.33 Total 30 100 16.67 20 50 13.33 Strongly disagree Somewhat disagree Neither agree nor disagree Somewhat agree Strongly agree Out of 30 dealers taken by researcher majority are satisfied with offers given by Castrol India limited. Out of total dealers 4 are fully satisfied with the offers and all these 4 dealers have been working with Castrol for only 1-2 years and it is there first big offer. 6 dealers are neither agree nor disagree with offers may be because they have been working with Castrol for more than 6 years. They have been delighted with same kind of offers so many times that’s why they are used to it.
5. New offers given by Castrol India Limited have helped me to increase my sales. Particulars Numbers Percentage Strongly disagree 1 3.33 Somewhat disagree 0 0 Neither agree nor disagree 7 23.33 Somewhat agree 4 13.33 Strongly agree 18 60 Total 30 100 3.33 23.33 13.33 60 Offers helped to increase sales Strongly disagree Somewhat disagree Neither agree nor disagree Somewhat agree Strongly agree Majority of dealers are saying that new offers given by Castrol have helped them to increase their sales for the same brand. Only one dealer said that these offers didn’t have
- Fall '17
- Mahvish ali
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