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Several other english clubs such as liverpool fc had

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SeveralotherEnglishclubs,suchasLiverpool F.C., had Reebok sponsorshipdeals up until the purchase byAdidas, butmost have since switched to either theparent brand (which has a long history infootball) or another company altogether.In April 2014, Bolton Wanderers officially announced the Reebok Stadium would be officiallyrebranded in a new sponsorship deal with sportswear manufacturerMacron, who willmanufacture the club's kits and sponsor the stadium under the name Macron Stadium in a four-year deal announced by the club's chairman,Phil Gartside.[84]In Germany, Reebok sponsoredfootball club1. FC Köln.[85]Inrugby union, Reebok sponsored theWales national team until late 2008, who won theGrandSlam in theSix Nations Championship in that year, and theTasman Makos in New Zealand'sdomestic competition, theAir New Zealand Cup.[86]In 2006,Arsenal andFrance national team strikerThierry Henry signed a deal to join the"I AmWhat I Am"campaign on August 1, 2006.[87]Manchester United wingerRyan Giggs has alsodone"I Am What I Am"commercials.[88]Andriy Shevchenko started his endorsement deal withthe company in 2006.[89][90]EuropeRussia
27/10/21, 8:16 amReebok - WikipediaPage 9 of 17Reebok store in North AmericaIn February 2019, the Russian subsidiary faced a scandal. While adapting the brand's "Neverapologize for being strong" ad campaign, Reebok posted pictures on its social media accountswhich encouraged women to try facesitting, saying ("To sit on a man's face instead of sitting ona needle of man's approval"). The public had a negative reaction to this and Russian MarketingDirector Alexander Golofast along with several other employees were firedThe headquarters also had to issue an apology.[91]In 2004, Reebok entered into a deal that allows them therights to manufactureCanadian Football League (CFL)onfield jerseys, sideline gear and footwear; this deal endedin 2015.[92]InMexico,ReebokwaskitproviderofChivasdeGuadalajara before the team was taken over by parentcompany Adidas in 2011.[93]Reebok shoes were featured asproduct placement advertising on theNickelodeon game showDouble Darein the 1980s.[94]From 2002 to 2012, the company held the exclusive rights to manufacture and market bothauthentic and replica uniform jerseys, sideline clothing and caps, and onfield football footwear(marketed asNFL Equipment) of the teams of theNational Football League (NFL). Thecompany hired filmmakerErrol Morris to produce a series of 30-second commercials that airedduring the 2006 NFL season.[95]Reebok signed a four-year deal to become the official shoe supplier toMajor League Baseball(MLB) in 2004;[96]Reebok also was given the rights to be the official uniform and apparelprovider of theCanadian Football League (CFL) that same year; this alliance lasted until2015.

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Term
Winter
Professor
Bell/Stieber
Tags
Test, Reebok

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