Slide17_2010Fall_MGMT324

Price match guarantee example main retailers in uk

This preview shows page 14 - 16 out of 16 pages.

Price Match Guarantee Example: Main retailers in UK ASDA Price Guarantee Launched an internet-based system allowing customers to check their grocery receipts against its competitors and offering to repay any difference in the form of a voucher ASDA chief executive said “From today (Apr 27, 2010) ASDA cannot and will not be beaten on price. Our grocery guarantee puts an end to the phoney price wars that most shoppers are sick of.” Pros and Cons?
Image of page 14

Subscribe to view the full document.

Everyday Low Pricing (EDLP) Example: Shift from Hi-Lo pricing to EDLP in 1991 Issues of Hi-Lo pricing Forward buying of retailers Deal prone consumers As a result, 17% of all products sold by P&G were on deal at one point With its EDLP policy, P&G reduced list prices by 12 to 24% on nearly all its U.S. brands Results? Overall market share decreased 16% The cuts in sales promotion decreased trial and penetration In the late 1990s, P&G altered its EDLP strategy in some segments and reinstated selected price promotions
Image of page 15
Things to Do Upload your TMG file (and screenshot) on Katalyst by 11:59PM Nov 5 th Study the first/second-round report files to better understand “The Marketing Game!” For the first real round Those who are supposed to present the second case (Beetle) on next Monday Send me your presentation slides by 9:00PM Sunday (Nov 7)
Image of page 16
You've reached the end of this preview.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern