Competitive Overview The main competitor of Carnival Cruise Line is Royal

Competitive overview the main competitor of carnival

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Competitive Overview The main competitor of Carnival Cruise Line is Royal Caribbean. Other competitors include Norwegian Cruise Line, MSC Cruises, Disney Cruise Line, and Star Cruises. Market Share in North America: Carnival Cruise Line – 52.9% Royal Caribbean – 27.6% Norwegian Cruise Line- 9.8% Disney Cruise Line – 3.3% MSC Cruises – 1.6% Other – 4.8%
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Environmental Analysis Macro-environmental factors: -Demographics : This factor revolves around the study of the population, things such as age, race, religion, family size, income levels etc. For Carnival some factors to be accounted for involve family size because many deals are offered based off family packages, and the activities that are offered during the cruise, making sure to please everyone of all ages. Income levels: the price of the cruise can’t be too high to where nobody can afford it but also can’t be too low where not enough profits are being brought in and so on and so forth. - Economic climate : This revolves around how the economy is doing, therefore if the economy is not doing so hot Carnival may have to adjust to lower prices because people will not have as much excess cash to spend on vacations. Also, the price of competitors have to be taken into consideration at this point because if competitors are dishing out deals for much lower prices people more likely or not will opt to go with a cheaper cruise line. - Technology : This factor can play a role in how Carnival does business. This factor will be driven by keeping up with new technology that is offered making sure that Carnival stays modernized, whether if that is something that involves updating machinery or things of that sort associated with the cruise ship. - Legal and regulatory issues : Legal and regulatory factors are going to limit how Carnival can operate, being a cruise line there is going to be a lot of safety procedures and things of that sort that must be followed in order for things to be operated. For example, this is one thing that is done to ensure safety on the cruise, “Within each cruise brand, Carnival should consider appointing a “Chief Safety Officer” to oversee the overall risks to passengers and crew. This officer would have overall responsibility and power to make changes to ensure a safe environment.”
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Environmental Analysis Micro-environmental factors: - Competitors : Carnival is consistently in marketing and pricing battles with competitors who are within the same field. Currently the leader in the cruise line industry. Also, by having multiple brands it creates competition within the company itself. - Suppliers : This includes the products and services that will ultimately add value to the service of cruises, According to Carnival cruises, ““largest purchases are for fuel, travel agency services, food and beverages, air transportation services, port facility utilization, repairs and maintenance.” - Customers : How frequently customers purchase and choose to go with Carnival is affected in this category. Due to the fact that roughly two-thirds of vacations are booked through travel agents it leaves Carnival with minimal control in this category.
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  • Fall '18
  • Professor assadipour
  • Carnival Cruise Lines, cruise line, Holland America Line, Cruise lines, Carnival Corporation & PLC

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