Once there was just coca cola now there are many

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23. Once there was just Coca-Cola.  Now there are many types of Coca-Cola.  This is an example of…   B    a. brand extension b. product extension c. both of the above d. none of the above 24. Merchandizing affects pricing, promotion, distribution, and store design and “feel.”   A 25. Macy’s and Tommy Hilfiger announced a new agreement by which Macy’s will be the exclusive distributor of the  Hilfiger product line.  This effectively…   Tossed out 26. Market segments are groups of sellers with similar utility profiles.   B    27. Brand names are brand identifiers that are distinctive symbols or designs, such as Nike's “swoosh.”   B   a. true b. false 28. Most of the economic value incorporated in brand equity is likely to be converted to net income in the short run. a. true  b.  false B
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29. Last spring Jet Blue was in the news due to their stranding of a large number of passengers on the runway at JFK  during the bad weather.  This situation has probably…   C 30. The trigger for slow second movers to enter the market is usually a period of rapid leapfrogging. a. true b.  false   B 31. Possible fast second mover advantages include…   D    32. Early adopters reduce the risk of first movers by…    C 33. As markets move from early in maturity to late in maturity we generally observe…   Tossed out   a. capacity expansion b.  the emergence of oligopolistic competition c. both of the above   d.  none of the above 2. Building brand equity…   D 34. My best guess is that my performance on this quiz is better than on quiz #1.
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