Which of the following factors had a significant

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28. Which of the following factors had a significant impact on Americans' emphasis on security? A. the Depression B. World War II C. the Cold War D. a and b E. a, b, and c 29. Which of the following is a segment used to describe consumers with respect to their environmental activism? 30. Which of the following is NOT a segment used to describe consumers with respect to their environmental activism? 31. Which segment of environmental activists are concerned about the environment but alter their actions and purchases only when it is convenient?
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32. Gertrude expresses deeply felt environmental concerns and tailors everything she does and purchases on these beliefs. Which segment of environmental activism best describes Gertrude? A. True Naturals B. New Green Mainstream C. Young Recyclers D. Affluent Healers E. Concerned 33. Mickey is concerned about the environment, but he is most concerned about issues that relate to his personal health. That's why he protested when the city was considering placing a landfill near his home. Other than that, though, Mickey really does not consider environmental issues when he is shopping for products. To which environmental activism segment would Mickey belong? 34. Heather is married and has three children. While she and her family are concerned about the environment, they only alter their actions and purchases when it is convenient for them. Which environmental activism segment best describes Heather and her family? 35. Which of the following is one of the defining characteristics of American society? 36. Individualism affects which of the following? A. incentive systems for salespeople B. advertising themes C. product design D. customer complaining behavior E. all of the above
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37. Consumers higher in individualism are more likely to _____ when faced with poor service performance.
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  • Fall '12
  • Pantel
  • Marketing, d., E., Changing American Society

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Christopher Reinemann
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