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O the deluxe fast break is produced with the finest

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oThe Deluxe Fast Break is produced with the finest materials and technologycompared to any other small home appliance on the market.Our target marketappreciates the look, feel, and technology found in The Deluxe Fast Break.oCompany G is known for it’s quality and in line with our customer’s expectations wewill continue to offer a lifetime warranty for the original purchaser with receipt andregistration forThe Deluxe Fast Break.v. 201103
Price StrategiesoAs with other Company G products we will use the Prestige Pricing strategy forTheDeluxe Fast Break.Our clients have come to expect quality, function, and style withtheir devices and The Deluxe Fast Break meets and exceeds our internal standards.oWe will be working with a limited number of department stores assuming there is noCompany G retail store in the market.To encourage retailers to compete for ourproduct we will offer a small trade allowance to help drive competition betweenretailers.oWe will offer volume discounting to selected retailers.Doing so will encouragecompetition among retailers by encouraging them to offer their own concessions tocarry The DELUXE Fast Break.Place StrategiesoThe DELUXE Fast Break is a high end item and in line with the type of item it is willhave an exclusive distribution where only one retailer not in a market where aCompany G store exists.oExisting Company G stores will be updated to encourage consumers to test out andtaste the food created by our appliances.oNew sites for Company G stores will be evaluated to expand our footprint andreduce our use of another retailer.Promotion StrategiesoTo achieve broader target market awareness we will pay social media influencers andcelebrities to begin to post and share how The DELUXE Fast Breaker impacted theirlife.Then we will expand to consumers encouraging them to share how our producthas changed their life using the tag #DFB.oImproving target market awareness through product placement in black comedy,satirical, and dramatic shows and movies. Our target audience typically watchesthese types of entertainment and seeing The DELUXE Fast Breaker will inspire themto purchase it.oCompany G often displays new products in retail trade shows, we will continue toparticipate in retail trade shows to demonstrate the finer qualities of The DELUXEFast Breaker.This will help build the excitement and interest of retails to carry theproduct.Explanation of Strategiesv. 201103
Our product strategiesemphasize the quality, function, and look of our product.Ourpricing strategies emphasize the exclusivity of our product through itsprestige pricing, andthe accomodations we are making with the chosen retailer helps the retailer in the shortterm by allowing some discount to them, while improving our negotiating position in thelong run as we evaluate alternative retailers. Our place strategies build off of both productand pricing strategies by limiting availabllity outside of our retail stores and chosendepartment store.

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