Attempt to reduce the dissonance and hence the

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attempt to reduce the dissonance and hence the discomfort. Therefore, individuals will seek a stable state, in which there is a minimum dissonance. 1/12/19 Copyright © 2016 NIIT University
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Nonconsistency Theories Nonconsistency Theories are centered around learning and cognition. They emphasize that attitudes have adaptive significance to the people who hold them. Attitudes are learned through reinforcement. If an action has been highly regarded in the past, attitude toward it will likely be strengthened. New opinion is accepted if there is a potential of reward for acceptance. 1/12/19 Copyright © 2016 NIIT University
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Functional Theories Functional theorists feel attitude serves a useful purpose, and when it is no longer useful, a new one will be adopted. They feel that man struggles for goals and will adjust attitude to meet those goals. 1/12/19 Copyright © 2016 NIIT University
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Cognitive and Perceptual Theories These theories focus on discrepancies between attitude of communicator, attitude of listener, and perceived usefulness of the message. In this theory, one's attitude about an object can change without any beliefs about that object changing. An example of this is saying, "This politician is no good, but compared to the other, he isn't so bad." I may still think he's no good, but my attitude has changed. 1/12/19 Copyright © 2016 NIIT University
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Attitude Survey The preceding review indicates that a knowledge on employee attitudes can be helpful to managers in attempting to predict employee behaviour. And it is done with the help of attitude survey. 1/12/19 Copyright © 2016 NIIT University
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Survey Design and Follow up Identify reason for survey Obtain management commitment Develop survey instrument Administer survey Tabulate results Analyse results Provide Feedback to participants Implementation plan 1/12/19 Copyright © 2016 NIIT University
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  • Spring '18
  • Kurt
  • NIIT University

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