Psychological maturity tolerance self actualized Highly influential and tend to

Psychological maturity tolerance self actualized

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Psychological maturity, tolerance, self-actualized; Highly influential and tend to ignore advertising - Reinforcement- individuals seek theories that support their values and beliefs and make them feel comfortable; generally watch programs that reinforce values and beliefs - Cognitive Dissonance - individuals tend to avoid ideas that conflict with their belief systems - Clutter- problem for advertisers because it involves audiences being exposed to an overload of information; this leads to audiences forgetting individual products because they are overwhelmed by advertisements - Narrowcasting - applies to radio and refers to the idea that stations tend to focus on small, specific audiences - Pastiche - when a text refers to or closely imitates a previous text; pop culture can make references to elite texts - Criticisms of Mass Media o False Consciousness Created - Marxist perspective on the myth of the American Dream and upward mobility o Viewers Desensitized to Violence o Picture of Reality Distorted - o Escapism o Homogenization
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