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Southwest is simple, luggage flies free, whereas full service airlines charges baggage fees. Seat
assignments is also different, for Southwest Airlines there are no assigned seats except for seats
A, B, and C group boarding. Full service airlines rely on a computer system to assign seats.
Lastly, service encounters between Southwest and a full service airline. Southwest Airlines cross-
trains their employees, they provide friendly and fun games, tell jokes, and try to create a happy
welcoming environment. In full service airlines jobs are defined by unions that provide little
cross-training, and these airlines promotes a professional atmosphere.