Under the Influence - Advertisement Worksheet 2016.docx

This type of representation reinforces these

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This type of representation reinforces these stereotypes for all genders and ages. Girls will feel it’s their responsibility to do all the cleaning, while boys will believe they don’t need to help or learn cleaning skills. © Copyright 2016 College for America at Southern New Hampshire University. All rights reserved.
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Under the Influence Advertisement Analysis Worksheet Advertisement Source © Copyright 2016 College for America at Southern New Hampshire University. All rights reserved.
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Under the Influence Advertisement Analysis Worksheet Advertisement 2: TAG What product is being advertised? TAG body spray for men. Describe the content of the ad in detail, including the following components: setting, people, objects, actions, and printed words. The ad is a picture of a teenage boy, probably high school age, laying on the floor of a gym. In the background is a volleyball net and volleyballs on the floor. Piled on top of the teen boy are several teenage girls dressed in volleyball uniforms. The girls directly on top of him are pulling at his clothes and hair. The boy appears to be trying to get away from them. There are also two girls in the air above the pile, as if they are leaping on to the rest of the girls. In the center of the page in large red letters is the word WARNING, with a disclaimer below it stating “the makers of new TAG body spray will not be held liable should any girl-on-girl-on-girl-on-girl-on-girl-on-girl-on-guy action occur. Please carry card below at all times” (TAG, n.d.). In the lower right section of the frame is a card with dotted lines around it indicting it can be cut out. It states “EMERGENCY CONTACT INFORMATION. If I’m critically injured in a TAG related pile-on, please notify my buddy, ___ at (__) ____. (He’ll think it’s hilarious).” Next to the card is an image of the bottle of body spray. Below the card and image of bottle in smaller letters it states, “Introducing TAG body spray for men. Uniquely designed to attract the ladies.” Explain who the audience is for this ad and how you know. The audience is young men. The central character is a young man in a school gym. Describe the roles that have been assigned to the people featured in or referenced in the ad. Are the roles stereotypical? The role assigned to the young man is one of lacking confidence yet desiring the attention of girls. The girls are portrayed as being unable to resist his sexual appeal. Yes, the role of the young man is stereotypical, in that it plays into the idea that teenage boys only think of sex. The girls in this ad are portrayed as sexual objects.
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  • Fall '18
  • Karen Gana
  • Boy, Southern New Hampshire University

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