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39) ________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts. 39) ______ A) Unsought products B) Specialty products C) Shopping products D) Staples E) Line extensions 40) When a company lengthens its product line beyond its current range, it is ________. 40) ______ 41) ________ are those products purchased for further processing or for use in conducting a business. 41) ______
42) Many companies now use a combination of phone, e-mail, fax, Internet, and other technologies to provide________. 42) ______ 43) In many countries, such as the United States and countries in the European Union, ________ require sellers to provide detailed nutritional information on food products. 43) ______ A) packaging acts B) federal trade commission acts C) pollution laws D) nutritional labeling laws E) health, safety and environment laws 44)
Product planners must design the actual product and find ways to ________ it in order to create the bundleof benefits that will provide the most satisfying customer experience. 44) ______ 45) Which of the following is NOT a desirable quality for a brand name? 45) ______ 46) ________ has been affected by the need to include unit pricing, open dating, and nutritional information. 46) ______
47) The fundamental asset underlying brand equity is ________, which is the value of the customer relationships that the brand creates. A powerful brand is important, but what it really represents is a set of loyal consumers. 47) ______ A) the service encounter B) customer equity C) service variability D) the customer mix E) line equity 48) Major brand marketers often spend huge amounts on advertising to create brand ________ and to build preference and loyalty. 48) ______