describes the actions a firm takes to maintain the differentiation of its

Describes the actions a firm takes to maintain the

This preview shows page 3 - 4 out of 4 pages.

121) ________ describes the actions a firm takes to maintain the differentiation of its product over time.A) Brand managementB) AdvertisingC) Aggressive marketing.D) Product differentiation.Answer: A121)Diff: 1Page Ref: 446/446Topic: Brand ManagementLearning Outcome: Micro 15: Discuss the role of differentiation in monopolistic competition in comparison toother market conditionsAACSB: Reflective Thinking38
Background image
122) Which of the following can a firm use to defend a successful productʹs brand name?122)Diff: 1Page Ref: 446/446Topic: Brand ManagementLearning Outcome: Micro 15: Discuss the role of differentiation in monopolistic competition in comparison toother market conditionsAACSB: Reflective Thinking123) Firms use two marketing tools to differentiate their products. What are these two tools?123)Diff: 1Page Ref: 446/446Topic: MarketingLearning Outcome: Micro 15: Discuss the role of differentiation in monopolistic competition in comparison toother market conditionsAACSB: Reflective Thinking124) When a firm has been granted a trademark, which grants legal protection against other firms usingthe name of the product that has been granted the trademark, the firm124)Diff: 1Page Ref: 446/446Topic: Brand ManagementLearning Outcome: Micro 15: Discuss the role of differentiation in monopolistic competition in comparison toother market conditionsAACSB: Reflective Thinking125) One goal a firm tries to achieve when it advertises a product is toA) make the demand curve for the product unitary elastic.B) make the demand curve for the product more inelastic.C) shift the demand curve for the product to the left.D) make the demand curve for the product more elastic.Answer: B125)Diff: 2Page Ref: 446/446Topic: AdvertisingLearning Outcome: Micro 15: Discuss the role of differentiation in monopolistic competition in comparison toother market conditionsAACSB: Reflective Thinking39
Background image

You've reached the end of your free preview.

Want to read all 4 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture