1. He abandoned his project because of the unsuccessful attempt to raise funds. For this he had to wait for a long time. He didn't look for any other alternative way to raise funds. 2. In house production is always great. Nature Bros are quite successful in market. In house production is one of the fundamental requirement for maintaining the quality. Entering the market before having the capacity may be risky. If the vendors failed to maintain the standard the reputation of the company can degrade. Recommendations 1. In 1995 when he was struggling to raise funds, he should have looked for some angle investors or venture capitalists. His idea was good. So, it wouldn't be difficult for him to get funded by them. 2. As his business is successful and profitable, so they should wait few days to buy the equipment’s for the last developed product. We are not saying that outsourcing is bad. But food product is very sensitive because consumers response very quickly for food products. 3. As they are expanding their business, they must be aware to hire their employees. So they should establish HR department to handle the employee issues.
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- Fall '15
- Marketing, Nature Bros