The level of effectiveness hinges most on planning and systematic

The level of effectiveness hinges most on planning

This preview shows page 113 - 116 out of 118 pages.

The level of effectiveness hinges most on planning and systematic implementation of concentrated and widely intervention. While there are several success stories of development communication adopting this strategy abounds in literature (Albrecht et al, 1989, Adhikarya, 1997 and Yahaya, 2003); handling of the latent effects of the extension campaign interventions determines sustainability of gains. 6.0 TUTOR-MARKED ASSIGNMENT 1. What is extension campaign? Describe the unique feature of this extension strategy. 2. Present a framework for planning and implementing extension campaign. Describe a case study of development intervention using multi-media extension campaign strategy [apart from the case presented in this unit].
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AEM 601 AGRICULTURAL EXTENSION EDUCATION 104 7.0 REFERENCES/FURTHER READINGS Albrecht, H, et al, (1989). Agricultural Extension : Vol.1. Basic concepts and methods. Eschborn: Deutsche Gesellschaft f ű r Technische Zusammenarbeit (GTZ). pp. 124-127. Adhikarya, Ronny. (1997). Implementing Strategic Extension Campaigns : in B. E Swanson et al (Eds). Improving Agricultural Extension: A Reference Manual. Rome: FAO. pp. 124-134. Ayoola, G. B. (2007). National Council on Agriculture : Analytical Profile of the Highest Policy Advisory Body on Nigerian Agriculture and Rural Development. Abuja: Farm and Infrastructure Foundation. 125p. Evans, J. F. (1984). Planning Extension Campaigns : in B.E. Swanson (Ed), Agricultural Extension: A Reference Manual (2nd Ed.). Rome: FAO. pp. 120-129. Jibowo, A. A. (2005). History of Agricultural Extension in Nigeria : in S.F. Adedoyin (Eds). Agricultural Extension in Nigeria. ARMTI, Ilorin. AESON. pp. 1-12. Ladele, A. A. (1990). Socio-Economic Analysis of the Impact of Agricultural Co-Operative Organizations on Farmers in Kwara and Oyo States. Unpublished Ph.D thesis, University of Ibadan, Ibadan, Nigeria. 307p. Middleton, J., and Hsu Lin, Y. (1975). Planning communication for family Planning . Honolulu, Hawaii: East-West Communication Institute, the East West Center. United State Agency for International Development, (1978). “Masagana 99” in Philippines. Washington D. C. Clearinghouse on Development communication, 58p. Yahaya, M. K. (2003). Development Communication: Lessons from Change and Social Engineering Projects. Ibadan. Corporate Graphics Ltd. 240p.
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AEM 601 AGRICULTURAL EXTENSION EDUCATION 10 UNIT 4 EMERGING TRENDS IN EXTENSION EDUCATION WORLDWIDE CONTENTS 1.0 Introduction 2.0 Objectives 3.0 Main Content 3.1 Changes in Extension Activities 4.0 Conclusion 5.0 Summary 6.0 Tutor-Marked Assignment 7.0 References/Further Readings . 1.0 INTRODUCTION Science in all it spheres including extension education is expanding in knowledge base. This is at the instance of changing socio-cultural, economical, technological and environmental aspects of human system. This suggests that extension organizations have to change to live up to their ultimate goals and relevance. Having gained basic knowledge of extension fundamentals, it is worthwhile to also peep through the window of the present into the future trends and applications of extension science a body of knowledge.
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