D 48 percent of the fortune global 100 companies use

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d. 48 percent of the Fortune Global 100 Companies use Google+. 6. An example of a poorly managed social media marketing strategy is demonstrated in which of the following scenarios? Select the correct answer. a. An organic pet food company posting ads on an Animal Welfare social media Facebook group. b. A ladies resort wear fashion label posting about their 50% off sale when direct competitors are offering 25% off. c. A supermarket chain telling an upset customer on LinkedIn to shop elsewhere if they do not like the prices charged. d. None of these examples demonstrate a poorly managed social media marketing strategy 7. Which of the following are steps in developing a mainstream social media marketing strategy for an organisation? Select the correct answer. a. Understanding the full list of mainstream social media marketing options available. b. Generating mainstream marketing ‘ideas’ specific to the organisation for each social media marketing objective. c. Detailing a strategy, which includes the activity type, frequency, mainstream social media networks used and KPIs to measure effectiveness, for each idea selected. d. All of the above. 8. Select all of the following metrics commonly utilised to evaluate the effectiveness of a social media marketing strategy. Select all the correct answers. a. Sales b. Engagement c. Network Size d. Year founded 9. When assessing a mainstream social media marketing strategy for customer engagement, the most common KPIs include: Select all of the correct answers a. Likes b. Comments c. Shares d. Year joined e. Unfollows
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69 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | MAINSTREAM SMM_V1.2 10. What advice would you provide to a community manager working within your organisation who has just received negative audience feedback which could result in an ethical and legal breach on the organisation’s Facebook page? Select the correct answer. a. Remove the comment and contact the individual privately b. Respond to the comment detailing all of the reasons why the company acted the way it did c. Post a comment on the organisation’s Facebook page explaining to their network why they received a negative complaint d. None of the above 11. The __________ looks specifically at the social media marketing trends and develops the organisations strategy for social media a. Social media strategist b. Brand specialist c. Marketing manager d. Social media community manager 12. When developing the implementation plan for an organisation, the _______________________ works with the ____________________ to develop processes to ensure customers are looked after in a timely manner. a. Marketing manager, customer service manager b. Customer service manager, community manager c. Social media strategist, brand specialist d. Brand specialist, community manager
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70 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | MAINSTREAM SMM_V1.2 2. IDENTIFY AND SELECT SOCIAL MEDIA MARKETING PLATFORMS 2.1 Social Media Network Suitability The first step in determining which social media networks to use is defining
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