A market product grid is a framework to relate the market segments of potential

A market product grid is a framework to relate the

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146. A market-product grid is a framework to relate the market segments of potential buyers to A. estimated expenses for products sold.B. total anticipated revenue.C. total anticipated profit.D. market share of the closest competitor.E. products offered or potential marketing actions by an organization.147. One advantage of a market-product grid is that it can be used to 9-44
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Chapter 09 - Market Segmentation, Targeting, and Positioning148. Determining the size of specific markets using a market-product grid is helpful in determining which target market segments to select and FIGURE 9-5149. Figure 9-5 shows the market-product grid for a Wendy's restaurant next to a large urban university campus. The best way to describe how the student market is segmented is by A. whether the student is a faculty or staff member.B. whether the student lives near the campus or far away.C. whether the student has the discretionary income to eat at Wendy's.D. combining the factors of where the student lives and when (s)he is on campus.E. the meals eaten at the restaurant.9-45
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Chapter 09 - Market Segmentation, Targeting, and Positioning150. Figure 9-5 shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume the large market (shown by a "3") is 3 times the size of the small market (shown by a "1"). Similarly, assume the medium market (shown by a "2") is twice the size of the small market. The meal occasion (product grouping) that comprises the largest market is 151. Figure 9-5 shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume the large market (shown by a "3") is 3 times the size of the small market (shown by a "1"). Similarly, assume the medium market (shown by a "2") is twice the size of the small market. The largest potential market segment is for A. students that live in a dormitory.B. students that live in an apartment.C. students that are day commuters.D. students that are night commuters.E. faculty or staff members.
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