100%(21)21 out of 21 people found this document helpful
This preview shows page 3 - 6 out of 20 pages.
focused on influencing people through innovations in businessstrategies as they started recognizing people as individuals, instead of consumers. Unilever’sCEO has also shown great initiatives in an intensive communication campaign to make people aware about their new innovative strategies. Polman and his ULE team have successfully led the company towards its goal to be achieved gradually. Finally, we can say that zero-waste policies, reducing energy and water consumption, improving the health of workersall these things promote the wellbeing of the environment and society, and they also improve efficiency, reduce costs and ensure viability in business. While Polman has extremely moral intentions, he is also a businessman, and as Young noted, ‘Unilever’s attempt to cut resources, while still growing, is the holy grail of industry.’ Polman certainly is an ambitious leader, evena radical some may say, yet the world needs radicals like him radicals who never stops striving for the Holy Grail6.Pastel Analysis and any identify key factors. PastelDefineIdentify/ReasonsActions/StrategiesPThese factors verify the extent to that a government might influence the economy or a precise trade.- Political and Legal Structure – The political system seems stable and thereis consistency in both economic Keep following the rules of Government.
policies and foreign policies.- Little dangers of armed conflict – Basedon the research done by international foreign policy institutions, it issafe to concludethat there is very little probability of country entering an armed conflict with another state.EThese factors are determinants of associate degree economy’s performance that directly impacts a corporation and have ringing long run effects.- According to Christopher A. Bartlett . Polman Uslp should closely monitor consumer disposable income level, household debt level, and level of efficiency of local financial markets.- Foreign Exchange movement is also an indicator of economic stability. Polman Uslp should closely consider the forex inflow and outflow.
Several PolmanUslp competitors have lost money in countries such as Brazil, Argentina, and Venezuela due to volatile forexmarket.These factors scrutinize the social setting of the market, and gauge determinants like cultural trends, demographics, and population analytics.- Demographic shifts in the economy are also a good social indicator for Polman Uslp to predict not only overalltrend in market but also demand for Polman Uslp product among its core customer segments.- Leisure activities, socialattitudes & power structures in society - are needed to be analyzed by Polman Uslp before launching any new products asthey will impactthe demand of the products.