Business Model team 10

I may not be getting the product right but it sounds

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wish was there for their kid, what their kids liked etc. I may not be getting the product right, but it sounds a lot like you’d be competing against xbox kinect and wii which have some pretty crazy technology that ivolve fun and exercise, could be tough. Unless you tried to tie exercise with warcraft or something ie. The kid wears a heart rate band and works out (run, soccer, walk whatever) and the better exercise they get, the more points they get for their character to build up the characters strength in the game – people are crazy about those avatar games and will do anything to make their characters stronger.
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Where are you getting your costs from? They seem unrealistically low. Advertising for $500 a month will not let you compete in any space, let alone the toy space – you could not even buy a page advertisement in one Toys R’ US Magazine for $500, let alone tv ads – I would look a lot deeper into these costs, look online for similar toys. R&D and everything seems very very low. I have gone through the patent process before and I know that will cost you a lot more than $500 for filing fees and legal fees, so I’d recheck all your costs. Its okay if you have $5 million in costs if that leads to a $100 million company – which is what Danny wants to see.
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