10 marks 1 BMMK5103JAN06 FAY b Name one key marketing strategy illustrated in

10 marks 1 bmmk5103jan06 fay b name one key marketing

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(10 marks) 1
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BMMK5103/JAN06-F/AYb) Name one key marketing strategyillustrated in the case that you and your group have analyzed. Elaborate this strategy in detail as discussed in your marketing text book and how can a marketing manager implement it effectively? (10 marks) (Total: 20 marks) 2
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BMMK5103/JAN06-F/AYPART B(60 MARKS) INSTRUCTION: ANSWER THREE (3) QUESTIONS ONLY.QUESTION 1 “A company is more likely to be hurt by emerging competitors or new technologies than by current competitors.” (a) Do you agree with the above statement? Why? Illustrate your answer with examples. (10 marks) (b) In facing competition, the market leader must still work hard to stay on top of its market. What do you think are the strategies that can be crafted to achieve this objective. (10 marks) (Total: 20 marks) QUESTION 2 List the typical pricing objectives outlined in your textbook chapter. Which of these objectives do you believe: (a) is the most difficult to achieve and (b) has the greatest potential for long-term growth of the organization? Explain.
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  • Spring '16
  • AbdulrahmanAlshargabi
  • Marketing, marketing plan project

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