To get specific with whom your target market is youll

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To get specific with whom your target market is, you’ll have to identify several aspects about your ideal customer. Fashion Business Insider recommends the following attributes: Target market Demographics (age, gender, profession, income level, marital or family status) Psychographics (values, attitudes, belief systems, pain points aka major areas of frustrations) Lifestyle (geographic location, leisure activities, travel) Buying habits (brand loyalty, impulse buyer or saver, price awareness, unique features they look out for) Customer Needs – remember that needs are stronger than wants and a customer is willing to hand over their money for that thing that meets their needs. Firstly understand the market according to the customers then design web portal according to the research. The website should be easy to use for the customers. Use of search engine because it helps in reducing the traffic and customer can easily search what he/she wants. And follow up with the customers through SMS or E-mail in order make them aware with the new Choice Business College RTO 41297 | CRICOS 03444C Page 12 of 47 Dec 2017 version: 2.0
Your answers for task 1: BSBWOR502 Lead and manage team effectiveness offers or sales. Payment system will cash on delivery, online payment through debit or credit card and e-wallet. Full security for the users who are doing online payment.Once company have an IMA for your business, we need to decide on a payment service provider (PSP), otherwise known as a payment processor or payment gateway. Some banks will suggest a PSP when issuing the merchant account, but if possible it pays to shop around as the charge rates differ between them: it’s nearly always possible to find a cheaper deal. Most PSPs will allow you the choice of using their payment pages, or self- hosting the pages of your checkout. Self-hosting can give a more seamless checkout experience but can lead to increased risk for security and require different levels of compliance from the PCI. Our website can be search through the search engines so that customer can easily find us and start shopping with us.Consider company website as the most important part of this project. For most of your potential customers, it will be the starting point where they can learn more about what you have to offer, know about the work you have done so far and contact you for further discussion. You can hire a web design company to work on your website but if you have limited budget, you can do it on your own without having technical skills. A good company website should have a clear information about the products or services and contact details. Avoid using flash and large images that might slow down the site and affect visitor’s experience. Next step is to ensure that the company website is discoverable on Google. You can read this guide to search engine optimization which might sound like a too much of work for a non-technical person. However, it’s really worth it once you grasp the basic concepts. Objective here is to optimize pages for your company name and the names of your products or services which

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