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5.Why is product branding an important marketing activity? Name one national brand of product that you buy and explain why you purchase this particular brand.
6.Everyone must have food in order to live. No matter what, we all must shop at a grocery store or supermarket at some point in time. Grocery stores and supermarkets are fiercely competitive!•Name a supermarket or grocery store in your area. Identify this store’s approach to product differentiation and market segmentation. In other words, what are the main elements of the marketing mix and what customer groups is the store trying to attract? •You want to open a new supermarket that will compete with this store. What type of approach will work? What market segments will be your primary target? What would you do to attract these customers?