Costly to imitate This phrase has the meaning that there are fewer chances of products to be imitated at a lower cost. Imitation can have happenings in two ways which are duplication and substituting. Products will always have the chance of being imitated so that the market competitors can have the chance of having sales and making profits. Electrolux has disadvantages when it comes to the local Chinese manufacturers in that their products tend to be imitated. There are limited chances in which imitation can be reduced. The fact that there is a way of getting the raw materials for the products proves it all that they can be duplicated. The electronic and home appliances proceed by the company will be duplicated in the local markets. The only way that the company can survive is the production of quality products that will make great differences with the ones
Electrolux 4 from the local market. The use of their trademarks should also campaign where the forgery can be a difficult task to local manufacturers. Electrolux can apply the several approaches in making the products not imitated. The historical conditions of the products should be taken into considerations (Barney, 2016). Casual ambiguity should also be a factor to consider where companies can’t identify resources that cause the competitive advantage. Social complexity should also be taken as the best approach in which the company should have a unique culture and interpersonal relationships within the organization. Organized to capture value The company should always be ready to use the products in a way that it is organized to gain value from them. The organization should have the entailing of the several approaches that will be used in policies, processes and the organizational structure in which it can portray the full potential of the products. In this way, the company will have the ability to gain competitive advantage. The Electrolux has a high chance of competing with the local Chinese manufacturers and can aid in the production of high-quality products that have the chance of going beyond the service produced by the local manufacturers. They should incorporate both product quality with their organizational strategy to reach to the customers all over. Leading perspectives on strategy For the success of a better strategy in marketing, there should be a strong basis of the institutionally based objectives. The questions in strategy should be undermined by the fact that the institutional bases should be strong. International nosiness strategy is incorporated with
Electrolux 5 emerging economies. The strategic management should have the ability to have the international aspects of the management of advancements (Peng, 2013). The emerging economies should be pointed out with the management of ramifications that the approach of developed economies should be followed. Electrolux should have the approach of making important approaches in achieving the many advancements that should be made for the achievement of the various approaches to managing the competitions outside the organization. A strategy that is adopted is also affected by the external forces and the internal forces within the organization.
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- Summer '16
- Smith Eliud