a.operations-oriented pricing
FINAL EXAM POOL ITEMS (Chs. 9, 11, 12, 13, 14, 15 & 17 ...NOT 18)*** RED FONT ITEMS ON ACTUAL FINAL EXAM ***[Highlighted ItemsNOTIncluded]ACTUAL FINAL EXAM =70ITEMS [5-7 Items Per Chapter & ALL 30 Assessment Items]b.revenue-oriented pricingc.supply/demand pricingd.capacity planning pricinge.patronage-oriented pricingANS:EPatronage-oriented pricing tries to maximize the number of customers using the service.PTS:1REF:165OBJ:11-4 TYPE: AppTOP:AACSB Reflective Thinking | TB&E Model International Perspective69.A continuing problem for most Minor League Baseball (MiLB) teams is low attendance. Event andvenue sponsors want to see fans in the stadiums, and the players appreciate fan support. Given thisinformation, which pricing strategy would you recommend MiLB teams use?a.operations-oriented pricingb.peak profitability pricingc.patronage-oriented pricingd.supply-demand pricinge.revenue-oriented pricingANS: CPatronage-oriented pricing tries to maximize the number of customers using the service.PTS:1REF:165OBJ:11-4 TYPE: AppTOP:AACSB Reflective Thinking | TB&E Model Pricing70.A focus on maximizing the number of customers using a service is a(n) _____ pricing objectivefor service firms.a.maximization of demandb.patronage-orientedc.profitability-orientedd.operations-orientede.revenue-orientedANS:BPTS:1REF:165OBJ:11-4 TYPE: DefTOP:AACSB Reflective Thinking | TB&E Model Pricing71.The Hermitage, Tennessee home of former U.S. president Andrew Jackson offers discountticket prices to students and senior citizens. This illustrates the _____ pricing objective.a.subsidizedb.operations-orientedc.profitability-orientedd.service qualitye.patronage-orientedANS:EA focus on maximizing the number of customers using a service is a patronage-oriented pricingobjective for service firms.
FINAL EXAM POOL ITEMS (Chs. 9, 11, 12, 13, 14, 15 & 17 ...NOT 18)*** RED FONT ITEMS ON ACTUAL FINAL EXAM ***[Highlighted ItemsNOTIncluded]ACTUAL FINAL EXAM =70ITEMS [5-7 Items Per Chapter & ALL 30 Assessment Items]PTS:1REF:165OBJ:11-4 TYPE: AppTOP:AACSB Reflective Thinking | TB&E Model Pricing72.Because many services involve a process of continuous interaction between the serviceorganization and the customer, _____ marketing is an important strategy.a.interactiveb.relationshipc.patronaged.nonprofite.affiliationANS:BPTS:1REF:166OBJ:11-5 TYPE: DefTOP:AACSB Reflective Thinking | TB&E Model Strategy73.Satisfied customers are likely to engage in positive word-of-mouth communication, thereby helping tobring in new customers. Thus, a method for attracting, developing, and retaining customers isknown as _____ marketing.a.interactiveb.affiliationc.patronaged.ambushe.relationshipANS:EPTS:1REF:166OBJ:11-5 TYPE: DefTOP:AACSB Communication | TB&E Model Strategy74.Unfortunately, many institutions of higher learning have focused efforts on population segments onlywhen they felt a segment could do something for them. For example, many schools have bombardedpre-college students when they feel they are needed to fill classroom seats. Few have taken theapproach of trying to determine what the potential student really wants or needs. Often, oncegraduated, a former student is only thought of as an alumnus or alumna, not as someone who can againbenefit from the services provided by the institution. This description suggests that _____marketing would be useful.
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