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extensive networking to ensure we have the latest high-end consumer services available for our customers. Unique selling position Our distribution of telecentres across Australia allows us to provide the personal level of service customers expect with exclusive services. Our customer service is knowledgeable and friendly. We reward our customers for their loyalty. Anticipated demand A large number of customers (domestic small and medium businesses) purchase our lower priced services, valued at $500–750. We offer exclusive premium services to our large corporate clients who would spend approximately $10,000–15,000 every month. Pricing strategy XYZ applies standard industry mark-ups for lower priced services. Our high-end services are often unique in the market and are priced accordingly, based on our costs and understanding of the market. Value to customer XYZ individual customers view us as a destination for quality services with a ‘green’ bias. Our corporate clients trust us to provide high quality products/services that will perform above expectation and impress their clients. Our VIP customers are discerning and rely on us to keep them up to date with the latest in exclusive telecentre services. Growth potential XYZ is aiming for 15 per cent growth in revenue per annum. This growth will come in part from technology improvements and innovation resulting in better sustainable services. Growth will also occur naturally as the businesses in Australia continue to increase and accumulate more wealth. Insurance XYZ holds current workers compensation and public liability, product liability, business asset and business revenue insurance. The company accountant holds all details. Risk management See XYZ intranet for the current risk-management procedure.