Objectives of Product and Service Design The primary focus for designing a new

Objectives of product and service design the primary

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Objectives of Product and Service Design The primary focus for designing a new product or service is Customer satisfaction along with the secondary focus being an improved function of product/service, increase in revenues/profits, Quality along with reduction in costs.
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Production and Operations Management –MGT613 VU © Copyright Virtual University of Pakistan 48 The current trend for designing a new product is to pay special attention to the product or services visual appearance, the ease of production/assembly along with the ease of maintenance/service. However, the design department of the organization should take into account the capabilities of the organization in designing goods and services Steps in the Design Process Most of the organizations follow the design process with the following steps not necessarily in the same order to achieve improvement in the performance of the system and adding value. 1. Motivation: refers to the achievement of the goals for the organization, for mature and existing organizations the motivation also includes government regulations (provides new incentives, tax free zones), competitive process, customer needs and appearance of new technologies that have product or service applications. 2. Customers: The design process would never be complete without the valuable inputs of the customers. Any organization that fails to satisfy and meet customer requirements loose ground to their competitors. 3. R&D: refers to the Research and Development departments or divisions which generate new ideas for the existing products or services or simply new ideas for new products or services. Mostly the activities are ITERATIVE and employ the feedback of customer as well as operations side. 4. Competitors: The design process often compels a company to dismantle and inspect a competitor’s product. Yes we call it REVERSE ENGINEERING. This helps the organization to improve its own product. Quite often companies get the blame that they improved incrementally their competitors products design or certain features to win the competition. 5. Forecast Demand: refers to the demand for the company's new product or service. 6. Manufacturability means the ease of fabrication or assembly of a product as it directly affects cost, quality and productivity. 7. General considerations: The design process requires design, production/operations and marketing departments to work closely together. This would mean sharing customer feedback, quality issues, and operations bottlenecks. In addition legal or regulatory issues and Product Life Cycle Issues must be addressed as a part of design function. Legal, Ethical, and Environmental Issues Organizations whether manufacturing a product or delivering a service are made to operate in a three dimensional frame work of legal, ethical and environmental boundaries.
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