After reviewing HJ's recommendation, the Flamingo's management team asked how the
recommendation would change if the objective of the advertising campaign was to maximize the
number of potential new customers reached. Develop the media schedule under this objective.
Please see the attached excel file, sheet for detailed setup and solution.
A comparison of the two media schedules resulting from items 1 and 4, respectively. What is
your recommendation for the Flamingo Grill’s advertising campaign?