This ad does not sell clothing it sells carnal desire

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sexual manner. This ad does not sell clothing it sells carnal desire. Looking at this photograph, I am appalled by its lack of censorship, yet my eyes cannot be taken away from this fantasy that my subconscious desires. Cognitively, we are designed to respond to images like this with immediate attention and want, which companies like Calvin Klein aim to acquire. Since the 90s, transforming the male body into a sex symbol has heightened with more graphic depictions of sexual acts with half-naked female and sometimes male models. It is this technique that grabs our attention and retains it – for much longer than just a few seconds. I am 19 years old. I can understand the mindset of the female college student. I have experienced the impact of these images on a young mind in an uncensored culture. As I was scrolling through Google images searching for “revealing Calvin Klein ads” that I could use as evidence in my essay, I realized that I stopped seeing ads and instead was seeing moderate, still-life porn. There are photographs of sexual encounters and bared private parts, which should no longer be called so if you ask me. Before I knew it, I had unconsciously scrolled through three pages just gaping at the images. I suppose part of it was shock and the other was fascination with the perfection of the bodies that were intertwined with one another. Oh yeah, and the fact that they were selling clothes. In a matter of a decade, marketers have gone to a new level, ridding any morality and modesty from their advertising procedures. I am nervous for what my future children will 2
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be subjected to within the next decade. I would not be able to walk around the mall with children without an Abercrombie & Fitch shopping bag plastered with naked men triggering their curiosity. The thought to me is disheartening. It is experiences such as these that prove sex and flawless appearance sell. Our culture has ironically matured to an indecently exposed and superficial one because the ads that contain these elements also contain what we all strive for: beauty. This is what it always comes back to. I find it ironic that we know the models are airbrushed, digitally enhanced, and overall not genuinely perfect, yet we want to be these fabricated beings with the sculpted bodies, the porcelain complexions, the burning sex appeal. Now that
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