Enduring characteristics within a person or in his or her relationship with

Enduring characteristics within a person or in his or

  • Rutgers University
  • MARKETING 301
  • Notes
  • bigbobsnotes
  • 216
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126. Enduring characteristics within a person or in his or her relationship with others are referred to as ____________. A. key traitsB. personaC. individualismD. identity factorE. ideal self 127. The way people see themselves and the way they believe others see them is referred to as 128. Self-concept refers to 129. Marketers recognize that people have an actual self-concept and __________.
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Chapter 05 - Understanding Consumer Behavior 130. When the state of Virginia touts the slogan "Virginia is for Lovers," they are trying to appeal to people's __________ in order to attract them as potential residents and/or part of its workforce. A. self-conceptB. self-evaluationC. aspirationsD. individualized perceptionE. personal perception 131. Which of the following statements about subliminal perception is most accurate? 132. The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as _____. 5-41
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Chapter 05 - Understanding Consumer Behavior 133. Perception refers to
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  • Spring '08
  • YENIYURT
  • Marketing, Consumer Reports, purchase decision

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