Weaknesses: VLE is difficult to be compatible with other e-learning systems, such asMoodle or Canvas. Therefore, it may indirectly increase the cost of maintenance.Competitive advantageIt is no doubts that ‘SELL’ ltd not only face competition from its indirect competitors such asHRDNZ, Web anywhere in NZ, but it may also be questioned by the traditional educationalproviders. This is because people may raise questions about how to deliver a high qualityteaching through its smart-classroom and what is its product competitive edge. To respondsuch doubts, it is necessary to conduct a SWOT analysis.Strengths:Cost advantages that smart classroom obtains due to large scale learners.It allows leaners to manage their time, particularly those who have a job commitment.Cutting-edge technology allows smart classroom to meet the different needs of customers.Most of the employees hold master degrees or above in related field.Weakness:Slack teaching management may increases business risks and reduces profits.Lack of scales may lead to cost per students of output is relative high.Weak brand caused ‘SELL’ ltd that cannot charge high prices for goods and services.Some equipment from different suppliers may give rise to technical bugs.
OpportunitiesCurrently there are no any direct competitors in NZ market.SELL ltd can use social media channels to expand its business with little expense.Intellectual property (IP) protection may build barriers against its competitors.Globalisation of education can offer opportunities to expand business.ThreatsRecession can hurt business by decreasing the number of customers.Competitors may imitate your technology and improve it.Changes to Education Act may impact business and reduce profits.The cost of equipment is increased can negatively affect business.In short, its core competence is built upon technology and talent. In this way, they can ensuretheir product to dominant market for long time. At the same time, with excellent systemperformance, lecturers could deliver high-quality teaching to learners who live in the ruralarea so that those complete their qualifications in anytime and anywhere.Creative inputsThe degree of product innovation would be rocked by NZ education sectors. Actually, itscreative input is largely depended on intelligent learning technology. In this classroom, thesystem adopts multicasting technology for delivering real-time scene to remote receivers suchas personal computers, tablet computers, and smart phones via internet. To enhance thelearning experience, a set of intelligent localizer cameras are fixed in the classroom so thatthey can automatically track the lecturer’s location. Hence, lecturers are able to freely movearound in the classroom rather than just sitting in front of a fixed camera. Moreover, the real-time interactive system allows students to ask questions with their electronic devices in real-time. Likewise, teachers can reply them immediately through feedback screen in order tomaintain the high quality of teaching performance.