Personal Brands in SMM_Workbook_v1.1.pdf

F can you write your own scripts interactive f do you

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f Can you write your own scripts? Interactive: f Do you thrive in conversation with others? f Are you a natural networker? f Do you come up with witty comments on your feet? f Do you contribute to contemporary discussions in your field of expertise? Writing: f Do you think through your best ideas by writing them down? f Are you clear and detailed in your writing? f Can you create innovative written content? f Can you draft articles or blog posts without blinking? Your Content Strength + Your Context = Your Unique Offering Once you have determined your own unique content strength, consider the following: what is the traditional content strength of your area of expertise? This could be your job, your business, your hobby, or the area you are developing as you launch your personal brand. For example: fashion and interior design are largely suited to visual social media channels, while professionals in business and strategic development often utilise blog posts and thought content distribution on Medium. Culinary offerings often have viral followings on Instagram, and tutorials for various activities (like makeup, music, or technology solutions) are frequently featured on YouTube channels. Are you in fashion, with a primary strength in writing? Creating an engaging blog would be a unique market offering in this case, which also plays to your specific skills. The best combination: 1) Your unique skill set + 2) the domain of social media that your area of expertise traditionally leans toward.
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37 WORKBOOK | © 2017 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | PERSONAL BRANDS IN SMM_V1.1 2.3 Developing the personal brand strategy “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs, CEO, Apple Building a strong personal brand is important for people in a professional environment. Published content is just one aspect of a personal brand that projects an individual’s values and personality as well as achievements. Developing a personal brand marketing strategy requires presenting the individual’s passions and interests in such a way as to ensure higher engagement levels and customer interactivity. When it comes to social media marketing, the adage ‘quality over quantity’ applies. Carefully selecting the social media networks that will most benefit a personal brand is pivotal to the success of a personal brand marketing project. Attempting to establish a consistent and valuable presence across all social media platforms often results in low quality content across many channels, as opposed to high quality content across a few channels. Discovering the key differentiator that will set a personal brand apart in the crowded social media space may require some trial and error.
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