Strategy because a they speak different lang and come

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strategy because: A. they speak different lang and come from different B. Asians do not respond to marketing efforts. C. there are not enough Asians in the United States to effe D. each major city tends to have only one group of Asians E. one strategy is likely to be more expensive than multiple Asian consumers are not a single group--they come from many nations (including China, Japan, Korea, Vietnam, Thailand, and many more) with different languages and cultures. AACSB: Analytic
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Blooms: Understand Difficulty: 2 Medium Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 69. (p. 84) Marketers in the United States are paying increasing attention to ethnic groups because: Ethnic groups represent a fast-increasing percentage of the U.S. population. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 70. (p. 84) Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in: Although they can be found anywhere, immigrants and foreign-born Americans are found in large numbers in major cities like New York, Los Angeles, Chicago, Miami, and San Francisco. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 71. (p. 85) Though Asian Americans comprise only 3 percent of the U.S. population, they represent:
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Asian Americans are the fastest growing ethnic minority in the United States. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 72. (p. 86) Strategic efforts to supply consumers with
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  • Fall '12
  • Chris
  • Marketing, Generation Y, Macroenvironmental Factors, corporate partners, B. Corporate partners

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