Snacks Are My Favorite,” 2016 (percent of and index among adults)
................................................
215
Table A2-
14 Psychographic Patterns by Channel or Retailer: “I Enjoy Eating Foreign Foods” and “I Try
to Eat Gourmet Foods Whenever I Can,” 2016 (percent of and index among adults)
.......................
216
Natural Channel Grocery Shopping
August 2017 © Packaged Facts
viii
Table A2-
15 Psychographic Patterns by Channel or Retailer: “I Prefer Foods Cooked With Lots of
Spices” and “Prefer the Taste of Food Without a Lot of Spices,” 2016 (percent of and in
dex
among adults)
.....................................................................................................................................
217
Table A2-
16 Psychographic Patterns by Channel or Retailer: “I Like to Try New Drinks” and “I Often
Drink
Alcoholic Beverages at Restaurants,” 2016 (percent of and index among adults)
...................
218
Table A2-17 Psychographic Patterns by Channel or R
etailer: “Nutritional Value Is Most Important
Factor in Which Foods I Eat” and “I Usually Am Quick to Try a New Nutritional Product,” 2016
(percent of and index among adults)
.................................................................................................
219
Table A2-
18 Psychographic Patterns by Channel or Retailer: “Most of the Time, I Am Trying to Lose
Weight by Dieting” and “Normally Count Calories of the Foods I Eat,”
2016 (percent of and
index among adults)
...........................................................................................................................
220
Table A2-
19 Psychographic Patterns by Channel or Retailer: “Try to Include Plenty of Fiber in My Diet”
and “Usually Only Snack
on Healthy Foods,” 2016 (percent of and index among adults)
.................
221
Table A2-
20 Psychographic Patterns by Channel or Retailer: “Most Snack Foods Are Not Healthy”
and
“Most Frozen Dinners Have Little Nutritional Value,” 2016 (percent of and index among adults)
....
222
Table A2-
21 Psychographic Patterns by Channel or Retailer: “Nothing Wrong With Indulging in
Fattening Foods
From Time to Time” and “Eat the Foods I Like Regardless of Calories,”
2016
(percent of and index among adults)
.................................................................................................
223
Natural Channel Grocery Shopping
Chapter 1: Executive Summary
August 2017 © Packaged Facts
1
Chapter 1: Executive Summary
Trends & Opportunities
Market in Context
Natural Food Channel a Small but Dynamic Segment of Food Retailing
Despite the multi-decade phenomenon of Whole Foods and Trader Joe
’
s, the natural
channel remains a fragment of food retailing overall. It goes almost without saying that
increased consumer demand for natural and organic foods underpins much of the growth in
this market. Packaged Facts estimates that U.S. retail sales of natural and organic foods
grew 7% on a compound annual basis from 2012 to 2016 to reach $69.4 billion, with
average annual growth of 11% expected to bring sales to $117.9 billion by 2021, reflecting
annual gains in the low double digits for both the natural and organic segments. By
comparison, sales of groceries and consumables overall have been growing by
approximately 1% to 2% annually.
Grocery Retailing More Competitive Than Ever
What could be said twenty years ago is even truer today: The U.S. grocery retailing
business has never been more competitive, and this may be especially so for retailers
featuring natural and organic foods. A number of trends are putting pressure on food
retailers of all stripes, from upscale natural grocers like Whole Foods whose bread and
