There is always a mother or a wife with children who cooks pasta and uses the

There is always a mother or a wife with children who

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There is always a mother or a wife with children who cooks pasta and uses the advertised product to dress it. The classic phrase that is heard in almost all advertising of this type is: "Tomato sauce X, as good as mom's ". Remembering mom's cooking during advertising really creates the desire to buy that product, now it is almost physiologic, like Pavlov’s dog. It may seem a trivial example but in my opinion, it describes the concept well. The mind of a people is influenced by all those historical cultural factors that are present in the place where they live.
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Marketing must also analyse these factors to produce an effective strategy. If one would ever try to make an advertisement in Lebanon that sells a foreign Style of tomato sauce, he would be faced by a very strong competition. The average Lebanese buyer is very reluctant to buy products that he does not know; they always search for tradition and avoid innovation. Many products that have existed in other countries for years are not marketed in Lebanon. For example, Americana canned Foods are not sold, because simply nobody buys them since most Lebanese people have been used to consume local, healthy and guaranteed canned foods. This is why companies that sell products in
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