companys goals the education and training components relays the expectation of

Companys goals the education and training components

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company’s goals, the education and training components relays the expectation of the firm’s training programs for its employees. Typically, Allstate Insurance Corporation recruits and develop employees exemplify the corporate culture and sincerely care. The expectation of caring employees is conveyed in the final three components of the Allstate Program. The company’s culture clearly states that one of the main goals of Allstate Insurance Corporation is to change lives by improving the lives of the entire community. Ultimately, the characteristics of the firm may be a marketing effort to build a brand that is associated with the various values that are contained in the mission, but the programs established tend to indicate a real believe in the system. Past Objectives and Strategies It might seem surprising, but the Allstate Insurance Corporation’s objectives and strategies have changed more during the last several years than during the previous 80 years of the company’s existence. Traditionally, using excusive agencies which sell company’s products and services is the key sales strategy of the firm. At the moment, Allstate has a nationwide network which consists of around 10,000 agencies and 23,200 licensed sales professionals (Allstate, 2016). Aside from that, the company also has other sales channels like financial representatives and online sales from the official website. Although these strategies have proved to be relatively effective, it is hard for the firm to compete with new companies which pay a lot of attention to online sales like GEIGO or Progressive. Thus, the company is forced to move towards the development of new strategies.
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ALLSTATE INSURANCE CORPORATION CASE ANALYSIS 25 The modern business model which is currently employed by Allstate was designed in 1999. According to this model, company started operating on the basis of a single contract for independent agencies with the help of the network of call centers. The main company’s strategies haven’t changed since then. In order to ensure a rapid growth of the firm, Allstate maintains relatively high prices in comparison with some rivals. Accordingly, explaining this prices gap to customers is one of the foreground marketing objectives for the firm. A specific expression, “Allstate’s stand”, was created in order to carry this message to the target audience through TV commercials. Celebrity endorsement was chosen by company’s marketers as an optimal instrument of implementing this marketing strategy. As a result, Dennis Haysbert was picked for endorsing Allstate’s products and explaining its high prices. This strategy was very effective. According to the results of an online survey, 97% of the respondents determined this ad as effective (Howard, 2004).
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