Emergent Strategy
New Material Class 2.0
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Valuing Strategies
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Strategic Sweet Spot
-
Hierarchy of Company Statements
-
Competitive Advantage
-
Value Creation
Second Half
•
Porters Value Chain (appraisal of your
resources)
•
Porters 5 forces (competitor analysis)
•
PESTEL Analysis (effective Implementation)
•
Balanced Scorecard (achieving your goals)
•
SWOT Analysis (effective implementation)
•
Other Tools, 5C’s & Game Theory
Action list for Class 3.0
This Material is Copyright and must not be copied, shared or
replicated without written permission from the University of California
Back-Up slides
Michael Porter:
“What is Strategy”
6min (Porter)
Creates a unique and valuable sustainable advantage
requiring:
Trade-offs: Can’t do everything!
Choose which activities a firm should perform:
o
Different set of activities than rivals, or similar
activities in different ways
Consistent “fit” among company activities to
winning objectives
o
IKEA, Patagonia, Jiffy Lube
Operational effectiveness is not a strategy: Too easy
to copy.
o
Push out the “productivity frontier” to provide
maximum value at a given cost. Improve through
technology, innovation, marketing,
management, etc…
This Material is Copyright and must not be copied, shared or
replicated without written permission from the University of California
Emergent Strategy
2.5min
•
Intended Strategy
: Set by top leadership outlining what is
to be done.
•
Emergent Strategy
:
•
Results from the actions and decisions of organizational members
as they deal with the “real” forces affecting efforts to implement
the above.
•
Unplanned strategy that arises in response to unexpected
challenges and opportunities.
•
Realized Strategy
: The outcome of the intended and
emergent strategies. What really is achieved.
This Material is Copyright and must not be copied, shared or
replicated without written permission from the University of California
Michael-James
Hey
BEng(HONS) CEng
Known as “M-J”
•
Graduated B Eng (Hons) Mechanical
& Petroleum Eng
•
Joined BP as PE, selected for ADP in
first 5 years
•
Traveled the world / moved through
increasingly challenging technical
then leadership roles
•
Achieved VP level 2013, Planning &
Performance Manager BP Gulf of
Mexico
•
Led Technical Teams 36+ and
Performance / Commercials teams
18+
•
Extensive Technical & Commercial
Training at Oxford, Cambridge & RGU
in Aberdeen
•
Achieved “Financial independence”
2016 & moved to SB to raise family
•
Sits on several boards, runs own
Consulting LLC, teaches UCSB for
enjoyment and to “give back”
This Material is Copyright and must not be copied, shared or
replicated without written permission from the University of California
Geoffrey
Cook
Academics:
•
Bachelors, Media Studies – SUNY University at
Buffalo, Buffalo, NY
•
Masters, Bren School of Environmental
Science & Management, UC Santa Barbara –
Corporate Environmental Management
(Class of 2020)
Work Experience:
•
Apple, Technical Repair Coordinator (2015–
2018)
•
Apple, Sales Team Lead (2012–2015)
•
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