Emergent Strategy New Material Class 2.0 - Valuing Strategies - Strategic Sweet Spot - Hierarchy of Company Statements - Competitive Advantage - Value Creation Second Half • Porters Value Chain (appraisal of your resources) • Porters 5 forces (competitor analysis) • PESTEL Analysis (effective Implementation) • Balanced Scorecard (achieving your goals) • SWOT Analysis (effective implementation) • Other Tools, 5C’s & Game Theory Action list for Class 3.0 This Material is Copyright and must not be copied, shared or replicated without written permission from the University of California
Michael Porter: “What is Strategy” 6min (Porter) Creates a unique and valuable sustainable advantage requiring: Trade-offs: Can’t do everything! Choose which activities a firm should perform: o Different set of activities than rivals, or similar activities in different ways Consistent “fit” among company activities to winning objectives o IKEA, Patagonia, Jiffy Lube Operational effectiveness is not a strategy: Too easy to copy. o Push out the “productivity frontier” to provide maximum value at a given cost. Improve through technology, innovation, marketing, management, etc… This Material is Copyright and must not be copied, shared or replicated without written permission from the University of California
Emergent Strategy 2.5min • Intended Strategy : Set by top leadership outlining what is to be done. • Emergent Strategy : • Results from the actions and decisions of organizational members as they deal with the “real” forces affecting efforts to implement the above. • Unplanned strategy that arises in response to unexpected challenges and opportunities. • Realized Strategy : The outcome of the intended and emergent strategies. What really is achieved. This Material is Copyright and must not be copied, shared or replicated without written permission from the University of California
Michael-James Hey BEng(HONS) CEng Known as “M-J” • Graduated B Eng (Hons) Mechanical & Petroleum Eng • Joined BP as PE, selected for ADP in first 5 years • Traveled the world / moved through increasingly challenging technical then leadership roles • Achieved VP level 2013, Planning & Performance Manager BP Gulf of Mexico • Led Technical Teams 36+ and Performance / Commercials teams 18+ • Extensive Technical & Commercial Training at Oxford, Cambridge & RGU in Aberdeen • Achieved “Financial independence” 2016 & moved to SB to raise family • Sits on several boards, runs own Consulting LLC, teaches UCSB for enjoyment and to “give back” This Material is Copyright and must not be copied, shared or replicated without written permission from the University of California
Geoffrey Cook Academics: • Bachelors, Media Studies – SUNY University at Buffalo, Buffalo, NY • Masters, Bren School of Environmental Science & Management, UC Santa Barbara – Corporate Environmental Management (Class of 2020) Work Experience: • Apple, Technical Repair Coordinator (2015– 2018) • Apple, Sales Team Lead (2012–2015) •
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