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[
INSERT YOUR BUSINESS LOGO
]
[
ZIHAN XIA
]
[
BOSS
]
[
HENRY COFFEE
]
[
363-365 Glen Osmond Rd, Glen Osmond SA 5064
]
ABN:
[
45872514
]
[
HENRY COFFEE
]
Business Plan
Prepared:
[
Date prepared
]
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Business Plan Summary
[
Please complete this page last
]
HENRY COFFEE （AHG）is a start-up coffee and bakery retail establishment located in SA. AHG expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.AHG aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.
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The Business
Business name:
HENRY COFFEE
Business structure:
AHG aims to offer its products at a competitive price to meet the demand of
the middle-to higher-income local market area residents and tourists.
AHG is sole trader company
ABN:
45872514
ACN:
none
Business location:
363-365 Glen Osmond Rd, Glen Osmond SA 5064
Date established:
01/06/2018
Business owner(s):
HENRY(ZHIHAN XIA)
Owner/s experience:
Henry from the AHTS student.had commercial cocky III and IV certfcate.
Also got more than 200 Hours coffee work experience as well as
international business experience.Mr.HENRY has extensive experience in
sales, marketing, and management.
Products or Services
Aims to offer high quality coffee, espresso, and pastry products at a
competitive price to meet the demand of the middle- to higher-income
local market area residents and tourists.
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The Market
Target market:
AHG wants to establish a large regular customer base, and will therefore concentrate its business and
marketing on local residents, which will be the dominant target market. This will establish a healthy,
consistent revenue base to ensure stability of the business. In addition, tourist traffic is expected to
comprise approximately 35% of the revenues. High visibility and competitive products and service are
critical to capture this segment of the market.
Marketing strategy:
The retail coffee industry in Australia has recently experienced rapid growth. The cool marine
climate in SA stimulates consumption of hot beverages throughout the year.
Keys to success for AHG will include:
1.Providing the highest quality product with personal customer service.
2.Competitive pricing.
Your strategy and marketing mix:
summary
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Product or service
Bakery, coffee, salad, fruit drink, soft drink, set lunch
Pricing
Economy Pricing.
We will provide a reasonable amount of food with reasonable price.
We will set the price range in medium level.
Position (Place in market)
Normal
Promotion
1. Flyer to factory
2.
Facebook
3. Instamatic
People
Staff and family
Process
Deliver promotion
Analyse feedback
Review if it worked or not
Physical Environment
Bright
Relax music
Productivity (quality)
One to two group table
More individual
Both dine in and take away
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- Peter Smith
- Business, Management, Marketing, The Market , Business Plan Barkin Good Times
