A Business Plan Template Page 5 of 50 [ INSERT YOUR BUSINESS LOGO ] [ ZIHAN XIA ] [ BOSS ] [ HENRY COFFEE ] [ 363-365 Glen Osmond Rd, Glen Osmond SA 5064 ] ABN: [ 45872514 ] [ HENRY COFFEE ] Business Plan Prepared: [ Date prepared ]
A Business Plan Template Page 6 of 50 Business Plan Summary [ Please complete this page last ] HENRY COFFEE （AHG）is a start-up coffee and bakery retail establishment located in SA. AHG expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.AHG aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.
A Business Plan Template Page 7 of 50
A Business Plan Template Page 8 of 50 The Business Business name: HENRY COFFEE Business structure: AHG aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. AHG is sole trader company ABN: 45872514 ACN: none Business location: 363-365 Glen Osmond Rd, Glen Osmond SA 5064 Date established: 01/06/2018 Business owner(s): HENRY(ZHIHAN XIA) Owner/s experience: Henry from the AHTS student.had commercial cocky III and IV certfcate. Also got more than 200 Hours coffee work experience as well as international business experience.Mr.HENRY has extensive experience in sales, marketing, and management. Products or Services Aims to offer high quality coffee, espresso, and pastry products at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists.
A Business Plan Template Page 9 of 50 The Market Target market: AHG wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. In addition, tourist traffic is expected to comprise approximately 35% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market. Marketing strategy: The retail coffee industry in Australia has recently experienced rapid growth. The cool marine climate in SA stimulates consumption of hot beverages throughout the year. Keys to success for AHG will include: 1.Providing the highest quality product with personal customer service. 2.Competitive pricing. Your strategy and marketing mix: summary
A Business Plan Template Page 10 of 50 Product or service Bakery, coffee, salad, fruit drink, soft drink, set lunch Pricing Economy Pricing. We will provide a reasonable amount of food with reasonable price. We will set the price range in medium level. Position (Place in market) Normal Promotion 1. Flyer to factory 2. Facebook 3. Instamatic People Staff and family Process Deliver promotion Analyse feedback Review if it worked or not Physical Environment Bright Relax music Productivity (quality) One to two group table More individual Both dine in and take away
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