Department store project problem definition in the

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Department Store Project Problem Definition In the department store project, the marketing research problem is to determine the relative strengths and weaknesses of Pantaloons, vis-à-vis other major competitors, with respect to factors that influence store patronage. Specifically, research should provide information on the following questions. 1. What criteria do households use when selecting department stores? 2. How do households evaluate Pantaloons and competing stores in terms of the choice criteria identified in question 1? 3. Which stores are patronized when shopping for specific product categories? 4. What is the market share of Pantaloons and its competitors for specific product categories? 5. What is the demographic and psychological profile of the customers of Pantaloons? Does it differ from the profile of customers of competing stores? 6. Can store patronage & preferences be explained in terms of store evaluations & customer characteristics.
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Components of an Approach Objective/Theoretical Foundations Analytical Model Research Questions Hypotheses Specification of the Information Needed
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  • Fall '19
  • departmental store

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