Limited problem solving usually relies on a past

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Limited problem solving usually relies on: A. past experience more than on external information. B. situational stimuli and attitudes. C. external search for information. D. financial analysis of performance risk. E. evaluation of the universal set. Limited problem solving usually relies primarily on internal information based on past experience, perhaps combined with a small amount of external information. For example, a consumer might quickly scan the shelves at a store and make a choice based on past experience with these and
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other brands. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 05-06 Describe how involvement influences the consumer decision process. Topic: Involvement and Consumer Buying Decisions 113. (p. 115) Last semester, Henri bought his textbooks over the Internet and saved a considerable amount of money. Classes start in a few days, and he needs to decide right away how and where to purchase his books. Henri will engage in a(n) __________ process. Henri will probably use a limited problem solving process. He doesn't have time for extended evaluation of all his options. Besides, his recent positive experience buying books online will probably influence him to do the same this time (unless he has waited too long and can't get his books in time). AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 05-06 Describe how involvement influences the consumer decision process. Topic: Involvement and Consumer Buying Decisions 114. (p. 115) Most "big box" retailers regularly move products from one aisle to another. They also put personal care products in the pharmacy area, many aisles away from the grocery products. They do this because consumers who spend more time walking through the store are likely to make:
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Learning Objective: 05-06 Describe how involvement influences the consumer decision process. Topic: Involvement and Consumer Buying Decisions 115. (p. 115) Marketers love consumers who engage in __________, buying their company's product with little thought or consideration of alternatives. A. compensator y decisions B. limited problem solving C. extended problem solving D. reference group consumption E. habitual decision making Habitual decision making involves little or no consideration of alternatives--people simply buy what they always buy.
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  • Fall '12
  • Chris
  • Decision Making, consumer decision process, Brenda, D. Maslow

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