With this awards chatime was listed with other world

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2014-2015” in Tea category at the World Branding Awards in London. With this awards, CHATIME was listed with other world leading international brands such as McDonald’s, Apple, Coca Cola, Lego, Carrefour, HSBC, Mercedes-Benz, Visa and Louis Vuitton (refer to diagram 1.9). Hence, most of the people would recognize CHATIME as a popular brand through the multimedia. However, CHATIME also an international brand which has many outlets at North America region, Europe region, Middle East Countries, Asia Countries and Oceania Countries. Packaging Customers can purchase many types of cold drinks with plastic cup in any branches of CHATIME. The design of plastic cup is especially for cold drinks and plastic cup is made by strong plastic that non-easily to split for the purpose to protect the drinks. Besides that, CHATIME has design a unique logo which has their own copyrighted that published on the plastic cup. By the strategy of CHATIME, it creates customer recognition to their brand. Therefore, customers can easily recognize the unique design of the plastic cup that made by CHATIME. Labeling CHATIME made by Henry Wang Yao-Hui and he is also a founder of CHATIME. He founded CHATIME in 2005 in Hsinchu, Taiwan. CHATIME Company has its own tea plantation in Nantou, Taiwan. The tea ingredients that made for the most of the drinks of CHATIME which imported from Taiwan. In Malaysia, CHATIME recognized as “HALAL” beverages that represent all of the Malaysian which include the Malay people can also become the customer of CHATIME (refer to diagram 1.10). Hence, Malay people can enjoys the drinks without hesitating.
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