Thesis Final Report (long)

According to one customer kind of imported products

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more common in the second hand goods market than the brand new. According to one customer ‘kind of imported products we get here, we don’t get elsewhere although they are used, but in very good condition and are durable’ (Respondent 8, interview, February 6, 2011). Also Sunday bazaar provides a ‘window shopping’ experience as you never know what you would find. Nearly half of the respondents stated that they do not come to Sunday bazaar to buy a particular product, however they come to browse and buy whatever they find to their liking. This is because that you cannot put a stop to the different kinds of products that you might come across are not there for a permanent basis, neither do they have price tags. They are kept for the sole purpose of being sold at a bargain. Place: The location of the bazaar is quite extraordinary in the sense that it is situated in the middle of the undeveloped region of the most developed area of Karachi i.e. D.H.A. Being an open air market it has become a source of 41
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entertainment for the customers and shoppers and has become a bargaining hub for people from all walks of life. Price: Pricing plays a huge role in haggling. Most of the retailers have a ‘no fixed price policy’ and every customer is quoted different prices according to how the shopkeeper perceives the customer and how important the product is for the customer. As there is no fixed price at most of the shops haggling has become a norm and both the retailers as well as the customers expect negotiation to take place as quoted by one retailer. ‘To lower prices is inherent in Pakistanis’ (Retailer 3, interview, February 27, 2011). This pricing technique leaves at most times both the buyer and the seller content with their sale/purchase feeling a sense of achievement. According to one retailer ‘pricing is an art that a retailer has to assess who his customer is and judge him. Being a salesman isn’t easy’ (Retailer 1, interview, February 27, 2011). When questioned as to why people bargain nearly half of them stated ‘overpriced goods’ as being the sole reason for the same. These pricing methods have dominated the bazaars to such an extent that majority of the shopkeepers and the customers believe it to be a ‘ part of our culture’ (Respondent 9, interview, February 6, 2011) and prefer it over paying a fixed price. ‘Its just a practice for people to bargain in bazaars, and basically its what they like about bazaars that the prices are not fixed and they can get a good bargain here’ (Retailer 12, interview, February 27, 2011). Some customers are so fond of haggling that they haggle for fruits and vegetables too even though the prices are fixed according to a weekly rate sheet. Promotion: Discounts are offered by many retailers based on how customers interact with them. ‘We are bound to bargain in a soft manner because only then will the retailer give us a discount’ (Respondent 4, interview, February 6, 2011).
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