Maintaining good public relations providing public

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building roads, public parks, hospitals and schools help earn image or goodwill for organization. Maintaining good public relations, providing public services, etc., definitely helps an organization in enhancing its reputation in the market, and thereby attract the best possible resources. External Factors External factors are those that cannot be controlled by an organization. The external factors that affect the recruitment process inclu de the following − 1. Demographic factors Demographic factors are related to the attributes of potential employees such as their age, religion, literacy level, gender, occupation, economic status, etc. 2. Supply and demand The availability of manpower both within and outside the organization is an important determinant in the recruitment process. If the company has a demand for more professionals and there is limited supply in the market for the professionals demanded by the company, then the company will have to depend upon internal sources by providing them special training and development programs. 3. Labor market Employment conditions in the community where the organization is located will influence the recruiting efforts of the organization. If there is surplus of manpower at the time of recruitment, even informal attempts at the time of recruiting like notice boards display of the requisition or announcement in the meeting etc. will attract more than enough applicants.
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