Complete modules focused on setting up managing and

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facebook.com/blueprint . Complete modules focused on setting up, managing, and optimising Facebook Pages and Advertisements: 1. Introduction to Facebook Welcome to Marketing on Facebook 2. Best Practices: Brand Best Practices Creative Best Practices Creative Considerations for Video in Mobile Feed Successful Campaigns Best Practices 3. Facebook Pages: Creating a Facebook Page Introduction to Facebook Pages 4. Purchasing Ads: Ads Create Tools Campaign Structure Facebook and Instagram Marketing Partners Reach and Frequency Buying on Facebook 5. Managing Your Ads: Ads Manager Business Manager 6. Advertising Objectives: Brand Awareness: Earning Reach and Attention 7. Targeting: Audience Network: Extend the Reach of Your Facebook Campaigns Reaching a Multicultural Affinity Audience Targeting – Core Audiences Targeting – Custom Audiences Targeting – Lookalike Audiences Turn Shoppers into Buyers With Dynamic Ads Using Facebook Pixel to Measure, Optimize, and Build Audiences for Campaigns
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10 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | MAINSTREAM SMM_V1.2 Answer the following question: 1. Which aspect of your organisation’s marketing strategy would be most successfully executed via Facebook? Facebook Blueprint These are training modules created by Facebook to assist you in using Facebook and its features, creating content, exploring advertising formats and reporting on your results. Let’s get you set up on Facebook Blueprint... Step 1. Go to Step 2. Click on ‘Start Courses’ Step 3. If not already, login to Facebook.
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11 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | MAINSTREAM SMM_V1.2 Once inside Facebook Blueprint you will see there are many different categories, including: f Introduction to Facebook Apps & Services f Build Your Presence on Facebook & Instagram f Best Practices to Get Started f Purchasing & Managing Your Ads f Advertising Objectives f Targeting f Ad Placements & Formats f Measurement & Reporting f Campaign Optimisation f Advanced Best Practices f Instagram f Messenger f Small/Medium Businesses f Publisher Tools f Solution-based Ad Products f Creative As you can see, there is a huge amount of information here and reviewing it all would take you a long time! Fortunately we’ve extracted all the best information for you and placed it into a simplified, practical format. Enrol and complete the ‘ Welcome to Marketing on Facebook’ module
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12 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | MAINSTREAM SMM_V1.2 Twitter Overview and Features “There’s a lot we can learn from smart people in the world. One of the things I like so much about President Obama is his global vision that it’s not a zero-sum game, where one country is going to win the game of Earth. We have to work together. I love that philosophy, and it fits with Twitter because we work with so many companies. The variety, the openness, and believing very basically that the open exchange of information
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