Programs technical advice and personal training

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programs, technical advice and personal training.Customer management We value our clientele more than anything in this business, they are the veins of the business which keeps the heart pumping and we will try our utmost best to satisfy their needs and wants. Firstly, we will maintain a close relationship with all our clients, especially our new clients, whom we will occasionally ask them about their experience so far and what could be improvedto better their experience. We are aiming to be the best gym within the local area within our first 5 years of operations and build towards a more recognized and reputable business in the Sydney metropolitan region. Our customers will come back through our strong business and strong relationship with them giving them guidance from beginning to end. Our business will follow the Fair Trading (Fitness Industry Code of Practice) Regulations 2010 which sets out specific standards of conduct for the fitness industry & the policies and guidelines of Fitness Australia for customer service standards. S.W.O.T. analysis[Dot point each of your businesses strengths, weaknesses, opportunities, or threats in the table below. Remember that you are in your business, so you are also using this S.W.O.T. to analyse yourself.Be critical, and ask opinions from those who know you.Consider:You, the product/service, and your business.)Minimum of 5 answers per quadrant.StrengthsWeaknessesStrong knowledge and background in the field ofStrength and Conditioning, with competition and years of practical experience 2. Highly friendly and engaging staff to keep clientele interested3. Broad range of classes and training styles available at this gym, more adaptable to clients’ needs and goals4. Large space in complex unit for the gym to operate several classes and sessions at once5. Only gym in the local area (20km) to be sanctioned by the NSW Weightlifting Association and Australian Weightlifting Federation. Serves a monopoly for anyone who locally who is interested in competing in weightliftingGym is a new brand and not particularly well known2. Located in a complex in an industrial area, may be difficult to commute to and from the gym, especially during peak and rush hours3. Membership fees at high end of scale, may limit potential customer base4. Limited knowledge with business operations such as accounting, management and financing activities5. Lack of parking spaces in complex for a substantially large number of clients to train at the same time e.g. 25 clients at anytime is maximum capacityOpportunitiesThreats1. Social media and online advertising through a more friendly, client driven approach2. Operates in an affluent suburb where many people can potentially afford the gym membership1. Noise complaints from local businesses2. Development of complex, forced to relocate3. Reputable fitness employees leaving, leaving very basic employees in their place4. Lack of clientele to generate the revenue and to operate the business22BUS12 BusinessAssignment v2.2 (2019/03/18)
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